If you have the habit of reading regularly mail on your smartphone, you know very well that not always the experience that you have is the best.
Why optimize your email for Smart Phone?
It is now known that the growth of mobile devices is increasing rapidly. In a recent interview that we conducted with our customers we realised that more than 25% open mail only from mobile. In addition most devices used is IOS (almost 80%)
This what it means to design increasingly compelling newsletters and especially accessible from mobile devices?
The tendency today is to have tools that will allow you the ability to create responsive mail (within the next week I will do an article dedicated to responsive newsletter) and especially have test tools on the mobile device to see the results of their work. PowerAddon today is a Marketing Automation tools ready for newsletters designers that can take advantage of test tool on mobile devices that is integrated into the PowerAddon platform.
What are the e-mail client in smart phones?
The list that I present to you now is not exhaustive of all mobile email clients on the market.
Default device email clients
| Client | Media Query Support |
| Amazon Kindle Fire | Yes |
| Amazon Kindle Fire HD | Yes |
| Android 2.1 Eclair | No |
| Android 2.2+ | Yes |
| Apple iPhone | Yes |
| Apple iPad | Yes |
| Apple iPod Touch | Yes |
| BlackBerry OS 5 | No |
| BlackBerry OS 6+ | Yes |
| BlackBerry Playbook | Yes |
| Microsoft Windows Mobile 6.1 | No |
| Microsoft Windows Phone 7 | No |
| Microsoft Windows Phone 7.5 | Yes |
| Microsoft Windows Phone 8 | No |
| Microsoft Surface | No |
| Palm Web OS 4.5 | Yes |
| Samsung Galaxy S3+ | No |
